Shiba Park Hotel and Park Hotel Tokyo land sponsored feature in Le Figaro Voyage

Shiba Park Hotel and Park Hotel Tokyo, both operated by Shiba Park Hotel Co., Ltd., were featured in a sponsored article in France’s Le Figaro Voyage on September 7, 2026. The placement is part of a broader push to reach travelers in France, Europe, North America and Australia ahead of the Paris IFTM Top Resa trade show.

Why it matters: - The sponsored article is meant to build awareness among international travelers, especially in France, one of the hotels’ target markets. - The placement positions both Tokyo properties as cultural stay options, not just places to sleep. - The initiative supports overseas marketing as the hotels compete for travelers already considering Japan.

What happened: - Shiba Park Hotel and Park Hotel Tokyo published a sponsored article in Le Figaro Voyage. - The article title is “Tokyo : Immersion sensorielle et artistique au Park Hotel Tokyo et au Shiba Park Hotel.” - The article was published on September 7, 2026. - The featured properties are Park Hotel Tokyo and Shiba Park Hotel. - The target market is international travelers, centered on France. - The hotels are operated by Shiba Park Hotel Co., Ltd. in Minato-ku, Tokyo.

The details: - More than 95% of staying guests at the two hotels come from overseas. - Many guests arrive from Europe, North America and Australia. - France is one of the important target countries for raising awareness. - Le Figaro Voyage was chosen as a partner because it reaches readers considering a trip to Japan. - The article focuses on hotel experiences that add value to a Tokyo trip during the consideration stage. - Park Hotel Tokyo is presented as an art hotel built around Japanese aesthetics and contemporary art. - Park Hotel Tokyo offers views of the Tokyo cityscape, Artist Rooms created by Japanese artists, and the in-house ART colours exhibition series. - The article also highlights whisky and cocktail service at The Society bar. - Shiba Park Hotel is presented as a Library Hotel centered on Japanese culture. - Shiba Park Hotel has about 2,000 books and library spaces inside the hotel. - The hotel’s “Tale of Artisans” exhibition series introduces Japanese craftsmanship. - The article frames Shiba Park Hotel as a cultural stay rooted in the historic Shiba district. - Park Hotel Tokyo is described in company materials as occupying floors 25 to 34 of the Shiodome Media Tower. - Park Hotel Tokyo uses the concept “an infinite time and space amid cognizant Japanese beauty.” - Shiba Park Hotel describes itself as a place where guests relax with books while experiencing Japan from the Edo period to the present. - The hotels’ website links are Park Hotel Tokyo and Shiba Park Hotel.

Between the lines: - The campaign pairs paid media with destination marketing to reach travelers before they choose a hotel. - The message is not just about room inventory. It is about using art, books and Japanese culture as the core product. - The strategy suggests both hotels are trying to differentiate Tokyo stays through experience-led branding. - The French-language placement also signals a push to deepen visibility in Europe, where the hotels already draw many guests.

What’s next: - Park Hotel Tokyo and Shiba Park Hotel will exhibit at IFTM Top Resa in Paris from September 15 to 17, 2026. - The hotels plan to use the trade show to build relationships with travel industry professionals and media. - Both properties will continue overseas outreach aimed at raising awareness in France and broader international markets. - The hotels expect to keep promoting Japanese art and culture as part of the Tokyo stay experience.

The bottom line: - Shiba Park Hotel and Park Hotel Tokyo are using a French travel media placement and an upcoming Paris trade show to sell Tokyo as a cultural experience, not just a destination.